Most customer experience initiatives falter because they think it’s only about the customer and the data is an afterthought. If the notion of a rich, reliable customer profile has existed for decades, ...

Data fuels a customer retention program. Customer data collected from various touchpoints is key to deciphering customer behavior and implementing effective retention strategies by improving customer ...

From individual customer benefits to a SaaS maturity model Individual customer benefits are crucial to document (The do's and don'ts of the customer use case - the bedrock of B2B content strategy).

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Cyara, provider of the award-winning Automated CX Assurance Platform, today announced the release of its CX Test Automation Maturity Model-- an innovative, ...

Gone are the days when a brand could get away with a mobile experience that's a miniaturized version of the desktop website. Gone too are the days when it was acceptable to forget a logged in customer ...

Customer experience (CX) doesn’t just happen. CX is a multi-disciplinary business venture that requires the systematic and deliberate development, alignment, and integration of capabilities throughout ...

The relatively new business function known as Customer Success started out as a support function, but it's now evolving into a key tool for maintaining and expanding revenue. That's the view of ...