Customer acquisition cost (CAC) refers to the total amount of money your business spends to get a paying customer.

Seldom do sales leaders think about customer retention costs when selling to new customers. But when you figure the lifetime value (LTV) of a new customer, you need to make room in your sales and ...

Sales and marketing departments are under increasing pressure to producestellar results while creating cost and process efficiencies. Thatpressure, along with a desire to cultivate and retain business ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. Most companies don’t spend time at the end of the customer’s ...

Opinions expressed by Entrepreneur contributors are their own. What seemed like an easy and straightforward means of making sales is starting to look a tad bit difficult in terms of the cost of ...

AI in marketing. AI is changing customer acquisition in financial services by optimizing targeting, personalization and media buying to reduce costs and increase engagement. Predictive AI models.

Editor's note: This is Part 1 of our two-part series on the retention reset. Today’s installment tackles the why: the post-ZIRP correction, why acquisition-first economics are failing and why ...

The proportion of organizations rating their automation campaigns as ‘very successful’ nearly doubled this year compared to 2014 (2015 Email Industry Census). Investment in it continues as ...

If you have ever felt like growing your business is a bit like trying to solve a puzzle without all the pieces? You know you need more customers, but figuring out exactly how to attract, engage, and ...

LONDON--(BUSINESS WIRE)--Ezbob Ltd., an innovator in customer acquisition technology for financial services, today announced the introduction of a new modular SaaS platform that addresses key trends ...