“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Katie Malone, director of data science ...

Throughout the last decade, the life of the modern-day search engine marketer has become centered around data and artificial intelligence (AI) applications. Debates and dialogues around AI subsets, ...

Marketing and data science have historically been disparate — the latter long considered back office, the former at the front lines, various siloes sitting between. But generative AI, as it is nearly ...

Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...

SAN FRANCISCO--(BUSINESS WIRE)--Mperativ, the Revenue Marketing Platform that aligns marketing with sales, customer success, and finance on the cause and effect relationships between marketing ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Ever since Neil Borden coined the term “marketing mix” in 1949, companies have searched for ways to analyze and refine how they market and promote their products. For a long time, the leading analytic ...

Marketing creativity has died right when we need it most. Although the exact time of its recent demise is uncertain, there's no question about the cause: asphyxiation beneath an avalanche of data. Yes ...

“Companies worldwide are leaving millions of dollars on the table by not optimizing their marketing for engagement,” said Retention Science CEO and Co-Founder Jerry Jao. “These new features help solve ...

Data is increasingly the differentiator between winners and also-rans in business. Today, information can be captured from many different sources, and technology to extract insights is becoming ...

Discover what data science is, its benefits, techniques, and real-world use cases in this comprehensive guide. Data science merges statistics, science, computing, machine learning, and other domain ...