Across higher education, small private institutions are at an inflection point. Enrollment has fallen nearly 15 percent since 2019, and the traditional model of tuition dependence is showing strain.

In the previous article, we described how SaaS and recurring revenue growth does not operate within the traditional marketing funnel, but a more complex, bow-tie model. The Bow Tie model is depicted ...

Salesforce said on Wednesday that it’s investigating a breach of “certain customers’ Salesforce data” that was compromised through apps published by Gainsight, a company that sells a platform for ...

Salesforce says it revoked refresh tokens linked to Gainsight-published applications while investigating a new wave of data theft attacks targeting customers. The cloud-based software company noted ...

WASHINGTON, Nov 20 (Reuters) - Salesforce said Thursday it is investigating “unusual activity” involving Gainsight-published applications that may have exposed customer data. In a brief statement, ...

Gainsight apps enabled unauthorized Salesforce data access, prompting token revocation and AppExchange removal Incident linked to August 2025 Salesloft breach, where OAuth tokens exposed 1.5 billion ...

Today's marketers are no strangers to full-funnel marketing, but once you introduce the term "performance," marketers aren't always on the same page. Performance marketing is often misunderstood as ...

Salesforce CEO Marc Benioff has declared a permanent switch from ChatGPT to Google's Gemini 3.0 after a two-hour trial, citing its superior reasoning, speed, and multimedia capabilities. This ...

Google has confirmed that hackers have stolen the Salesforce-stored data of more than 200 companies in a large-scale supply chain hack. On Thursday, Salesforce disclosed a breach of “certain customers ...

[WASHINGTON] Salesforce said on Thursday (Nov 20) that it is investigating “unusual activity” involving Gainsight-published applications that may have exposed customer data. In a brief statement ...

Wondering if Salesforce is a bargain or already priced for perfection? If you are curious about where the real value lies, you are not alone. Despite a slight dip of 1.9% over the last week and 2.5% ...